Art and Design Trends at The Armory Show 2015

Since 1913, The Armory Show has been the largest exhibition of modern art to happen in New York City. In the last two decades its influence has provided the opportunity for countless other art fairs to pop up in its wake, making our city one of the world’s greatest hubs of art and design. International artists, collectors, gallery owners, and admirers gathered for the weekend from March 5 – 8 to witness the greatest trends in art and design from leading creative professionals from all over the world.


The Novo Arts team took to Piers 92 and 94 on Sunday, analyzing and cataloging what we found in the galleries and artists booths. What we discovered was a better understanding of what people love to make right now and also what people are interested in owning for fine art. Here were the major trends we found:

Middle East Influence: From sculptures to paintings, prints, and even plastic gun caps – Middle Eastern artists demonstrated their prowess at delivering incredible artwork this weekend, packed with interesting and provocative messages.


Hanging Sculpture: The relief and hanging sculptures at the show were some of the biggest crowd-pleasers. From colored plexiglass forms, to wooden wall-mounts, the integration of experience-based design into fine art is huge right now.


Paper Art: The texture and technical finesse of Chun Kwang Young’s “Aggregation” series and Zhuang Hong Yi’s “Oval Flowerbed” had viewers in awe. Keep an eye out for paper wall sculptures like these, they bring a flood of color and life to any space.


Needle and Thread: This year proved that the needle and thread can be as mighty as the paintbrush. The detail and refined line work of Chiharu Shiota and Kyungah Ham drew viewers in intimately and engaged the viewer through a deeply enhanced sense of process.


Mixed Media Sculpture: The re-purposed material and integrated found objects were some of the most divergent sculpture forms this year. The rustic and weathered qualities of the work created an aura that was powerfully relatable and comforting.










Illuminated Sculpture: The booths were alive with the sound of neon. It was undeniable this weekend that the fusion of technology into fine art is growing more and more popular. Industrial design and the integration of light into artwork is one of 2015’s biggest trends.

Featured Project: Viacom Hollywood

Novo Arts recently completed an expansive art program for Viacom’s west coast headquarters in Hollywood. The facility, which occupies Kilroy Realty Corporation’s recently redesigned Columbia Square, spans six floors and 210,000 square feet.

The space was designed to encourage collaboration, creativity, and innovation, and is adorned with over 100 works of art that take inspiration from this design goal. Using a bold rainbow color palette and innovation as a central theme, Novo Arts designed customized works in a variety of scales and mediums to reflect Viacom’s company culture. 

This custom Ekko mural, designed by our graphic design team to emulate a chalk wall and hand painted by our team of studio artists, inspires creativity in one of the many collaborative spaces in Viacom’s new facility. 

Another example of our custom Ekko murals, in a broad-brush, painterly style:

Novo’s Ekko Mural Initiative provides custom, site specific, hand-painted murals that are applied using an environmentally-friendly, scent-free, and organic paint. Novo’s Ekko murals are a durable alternative to more common wall coverings such as print on vinyl or traditional paint murals. 

Our graphic design team provides multiple renderings for each Ekko mural, customized to each client’s and each space’s needs. The chosen final design is then projected directly on the wall for our team of trained studio artists to hand paint. 

A new Novo concept was created for this Viacom project. To create an innovative work for the wall in this open work space, our studio used repurposed egg cartons and ping pong balls to fabricate a work that makes a bold statement. 

Now a featured concept, Novo’s egg carton pieces can be customized to any combination of colors or patterns, and can be made in any size. 

Another example of Novo’s creative ways to create interest through texture and color while listening to our client’s budgetary requirements, this wall sculpture was fabricated using recycled crinkled canvas, then painted with a rainbow finish:

Our team of graphic designers created many laser cut grill designs for the Viacom Hollywood facility, ranging from wood, to plexi, to aluminum.

Viacom’s new facility features a wide variety of work and collaboration spaces, each with a different function. Our Novo team worked carefully with Viacom’s team to design unique artworks for each particular space. 

Photography, laser cut aluminum, painted wood, print on plexi, original paintings, and wire sculpture were also incorporated to reflect the variety and modernity of Viacom’s major brands such as MTV, Comedy Central, BET, VH1, Spike, TV Land, CMT and Logo. 

All artworks for the Viacom Hollywood facility were designed and fabricated in Novo Arts’ 8,000 square studio in Brooklyn by our team of professionally trained artists, graphic designers, and art consultants.


 Viacom: Meeting of Creative Minds
This is the second art program completed by Novo Arts for Viacom. In 2015, Novo created artworks for Viacom’s Times Square office location. The custom art program, inspired by Viacom’s inventive story telling, included works in several different mediums, such as preserved plant pieces, prints on canvas, original paintings, laser cut sculptures, prints on mirrored plexi, pepsi can pieces, mirrored works, and more.

Novo Arts embraced the challenge of creating an art program that takes visitors on an experiential journey through an artscape of surrealistic and futuristic works. The creative spirit of Viacom is infused throughout, with imaginative pieces such as the Fairytale Book Installation, a dynamic 3D installation, referring to Viacom’s explorative environment.

246 Seigel St, Brooklyn, NY 11206

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Ekko Murals: A Novo Initiative

It is with great pleasure that we are able to announce our new initiative, Ekko Murals is now fully underway. Our pioneering approach represents a turning point in creating site-specific, unique wall pieces that are both environmentally friendly and visually impressive.

Novo Walls 1

In recent years, there has been a move in the design world towards using vinyl wall coverings when looking to decorate both public and private spaces. It is commonly thought that hand-painted murals are an expensive and slow process compared to the “cost-efficient” vinyl approach. However, our Ekko Mural technique seeks to change this misperception.

Novo Walls 2

Outlined below are a few of the distinct advantages of choosing Ekko Murals:

  • Environmentally Friendly

By using ecologically friendly paint and glue for photographic elements, there is no lasting effect on the environment or waste created in the production process.

  • Cost Efficient

The production costs of a vinyl wall covering include design, enlargement, material cost, printing, shipping, installation and project management that, in total, can run upwards of $30,000. With repair works that include additional printing and installation, the costs double the original investment.

By contrast, Ekko Murals only involve the design and direct execution of the work by our experienced team of artists. Significantly, repairs can be done on-site with each visit ranging from $1000-$2000 depending on the level of damage.

  • Adaptable and Unique Works

Ekko Murals are striking original works of art that can be adapted to fit any space with any site-specific obstructions and they certainly mark a significant break away from the standardized design of vinyl wall coverings.

Columbia 1

Columbia University Ekko Mural

Having recently completed a project at Columbia University where two Ekko Murals were installed by the Novo Arts studio to great success.

Columbia 2

In the coming weeks we are soon to complete a further three Ekko Murals including for Durst at One World Trade. Be sure to look out for these developments as they come.

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The Art of the Lenticular Lens


The lenticular lens is a unique technology that combines three to five images with a holographic quality. The tool is used to create pictures with an illusion of depth as the image appears to move while viewed from different angles. These dynamic images can be made in various sizes in order to fit aesthetically and functionally into the space. At Novo we like to use a simple frame in a monotone color, as to not take away from the impact of the work. They are a great addition to the interior design of a corporate, residential or hospitality environments as unique and engaging artworks. In order to really appreciate this art form one must experience the interactive motion in person. Contact us to set up an appointment to see these amazing works.

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Products Categories Shine at the 11th Annual HD Awards Ceremony in NY


Vibia, SET (source:

On June 3, 2015 the eleventh annual Hospitality Design Awards Ceremony took place at Guastavino’s in NYC. Presented by Hospitality Design magazine, the evening was “a pure celebration of the artistry of dozens of superb designers and architects and their contributions to the industry in the past year,” Michael Adams, the Editorial Director of HD magazine, said in a published statement.

The cornerstone of the awards ceremony remained projects; namely, the design of the traditional spaces associated with the hospitality sphere, such as restaurants, resorts and spas. According to Katie Kervin, HD Awards project manager, “processing this year’s project entries was daunting,” doubtlessly a reflection on the fact that the jury received the most project entries in the competition’s history-560 spread over 20 categories.

Of note, a second jury recognized the addition of 10 product categories, which collectively received more than 340 submissions. Alissa Ponchione, HD magazine’s products editor, notes that “any anxiety [about introducing the new products award categories] quickly transformed into excitement” when the submissions rolled in. In adding the products categories, HD magazine effectively recognizes the talent and imagination that goes into producing integral hospitality products-from furniture, to lighting, flooring, textiles and wall coverings.


Mosa Murals, Mosa Tiles (source:

According to Marlaina Deppe, Novo Arts Creative Director, the new products categories added a charged sense of excitement to this year’s ceremony. “It seemed as if the entire community was in attendance-the networking was superb,” she commented.

Among the most impressive visuals in the products category, Deppe observes, was a submission by Vibia, a winner in the lighting category. Vibia’s piece, titled SET, is a modular wall art sconce designed with customizable illuminated rectangular pieces-a wonderful representation of the creativity represented in the products categories. SET creates a juxtaposition of light and shadow, generating a muted, dreamy interior space. To Deppe, SET’s genius stood out even among the winning products across the board, at once “stunning, magical, unique and different.”

“Light bounces off of the surfaces to produce an almost sculptural effect.”

Wallcoverings + surfaces proved another notable category. Finalist Mosa Murals gained attention for their bespoke ceramic tile wall designs. Here again, patterns of light and dark reign, but Mosa tiles achieve this through a slight three-dimensionality. Light bounces off of the surfaces to produce an almost sculptural effect.

whiteShag_DSC7552 rev

Novo Arts original wall solution, White Shag, painted wood on panel (Source:

At Novo Arts, our 2015 Catalog of Innovative Concepts outlines a range of solutions for wall spaces that take advantage of the trend in light and shadow concepts. Original pieces such as White Shag (pictured above) are perfect for hospitality and residential projects alike. They can be customized to fit any wall space and create distinctly three-dimensional wall solutions with sculptural appeal.

Industry watchers will look forward to next year’s HD Awards Ceremony, to seeing the innovative designs in both projects and products, and to networking with other hospitality design professionals once more. In the meantime, Novo Arts remains committed to exploring trends and concepts in the design industry and to bringing unique artistic solutions for any space to the wider public.


DDC’s New Collection


Novo Arts had the distinct pleasure of curating a custom art program for DDC’s 136 Madison Avenue Showroom. The unveiling of DDC’s new collection will include curated artworks by Novo Arts’ President, Marlaina Deppe. DDC’s new collection features furnishing inspired by the 1970’s, evoking the sleek and sophisticated aesthetic of late Mid-Century modern design.

 In conjunction with DDC, Novo Arts creates a visually dynamic conversation between carefully selected works of art and design. The works of art compliment each furniture display and feature both blue-chip artists, as well as, custom artworks designed and fabricated by Novo Arts Studio Program. Artworks on display will include renowned art historical figures such as, David Hockney, Bernar Venet, and John Baldessari.

The synthesis between fine art and beautifully designed and crafted furnishings takes place in the most exquisite of showroom environments, resulting in an unparalleled aesthetic experience.

About DDC

DDC is the leading source of contemporary furniture design. DDC offers an exceptional variety of home and contract furniture, lighting and accessories, ranging in style from classic modern to the most cutting edge designs in their showrooms. Further information on the DDC showroom may be found at

About Novo Arts

 Novo Arts was established in 1975 by Marlaina Deppe to make fine art affordable and accessible to every client. The company’s intent is to communicate the value of art for any design environment, mediating the interests of the business and art communities through a variety of innovative multi-media programs. Novo Arts’ team works collaboratively to understand and link the client’s vision with customized fine art solutions. Further information on Novo Arts Studio Program may be found at

Media Contact
Shilan Samaei
Novo Arts Inc.
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Real Estate BISNOW – Silent Auction

At a silent photography auction at private art dealer Novo Arts on 11th Street due south of Union Square, we snapped the brothers Michael and Jeffrey Kleinberg of MKDA flanking Vornado’s Mark Ambrosone, MKDA’s Edin Rudic, our hostess and Novo Arts president Marlaina Deppe, and MKDA’s Stacey Fishkin. Edin and MKDA organized the event, which doubled its hoped-for take, bringing in $10k for Cyndi Lauper’s True Colors Residence, which opened in Harlem in September to provide permanent housing and support services for formerly homeless LGBT youth.