Ekko Murals: A Novo Initiative

It is with great pleasure that we are able to announce our new initiative, Ekko Murals is now fully underway. Our pioneering approach represents a turning point in creating site-specific, unique wall pieces that are both environmentally friendly and visually impressive.

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In recent years, there has been a move in the design world towards using vinyl wall coverings when looking to decorate both public and private spaces. It is commonly thought that hand-painted murals are an expensive and slow process compared to the “cost-efficient” vinyl approach. However, our Ekko Mural technique seeks to change this misperception.

Novo Walls 2

Outlined below are a few of the distinct advantages of choosing Ekko Murals:

  • Environmentally Friendly

By using ecologically friendly paint and glue for photographic elements, there is no lasting effect on the environment or waste created in the production process.

  • Cost Efficient

The production costs of a vinyl wall covering include design, enlargement, material cost, printing, shipping, installation and project management that, in total, can run upwards of $30,000. With repair works that include additional printing and installation, the costs double the original investment.

By contrast, Ekko Murals only involve the design and direct execution of the work by our experienced team of artists. Significantly, repairs can be done on-site with each visit ranging from $1000-$2000 depending on the level of damage.

  • Adaptable and Unique Works

Ekko Murals are striking original works of art that can be adapted to fit any space with any site-specific obstructions and they certainly mark a significant break away from the standardized design of vinyl wall coverings.

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Columbia University Ekko Mural

Having recently completed a project at Columbia University where two Ekko Murals were installed by the Novo Arts studio to great success.

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In the coming weeks we are soon to complete a further three Ekko Murals including for Durst at One World Trade. Be sure to look out for these developments as they come.

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The Art of the Lenticular Lens


The lenticular lens is a unique technology that combines three to five images with a holographic quality. The tool is used to create pictures with an illusion of depth as the image appears to move while viewed from different angles. These dynamic images can be made in various sizes in order to fit aesthetically and functionally into the space. At Novo we like to use a simple frame in a monotone color, as to not take away from the impact of the work. They are a great addition to the interior design of a corporate, residential or hospitality environments as unique and engaging artworks. In order to really appreciate this art form one must experience the interactive motion in person. Contact us to set up an appointment to see these amazing works.

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Products Categories Shine at the 11th Annual HD Awards Ceremony in NY
















Vibia, SET (Source: vibia.com/blog)

On June 3, 2015 the eleventh annual Hospitality Design Awards Ceremony took place at Guastavino’s in NYC. Presented by Hospitality Design magazine, the evening was “a pure celebration of the artistry of dozens of superb designers and architects and their contributions to the industry in the past year,” Michael Adams, the Editorial Director of HD magazine, said in a published statement.

The cornerstone of the awards ceremony remained projects; namely, the design of the traditional spaces associated with the hospitality sphere, such as restaurants, resorts and spas. According to Katie Kervin, HD Awards project manager, “processing this year’s project entries was daunting,” doubtlessly a reflection on the fact that the jury received the most project entries in the competition’s history-560 spread over 20 categories.

Of note, a second jury recognized the addition of 10 product categories, which collectively received more than 340 submissions. Alissa Ponchione, HD magazine’s products editor, notes that “any anxiety [about introducing the new products award categories] quickly transformed into excitement” when the submissions rolled in. In adding the products categories, HD magazine effectively recognizes the talent and imagination that goes into producing integral hospitality products-from furniture, to lighting, flooring, textiles and wall coverings.


Mosa Murals, Mosa Tiles (Source: designboom.com)

According to Marlaina Deppe, Novo Arts Creative Director, the new products categories added a charged sense of excitement to this year’s ceremony. “It seemed as if the entire community was in attendance-the networking was superb,” she commented.

Among the most impressive visuals in the products category, Deppe observes, was a submission by Vibia, a winner in the lighting category. Vibia’s piece, titled SET, is a modular wall art sconce designed with customizable illuminated rectangular pieces-a wonderful representation of the creativity represented in the products categories. SET creates a juxtaposition of light and shadow, generating a muted, dreamy interior space. To Deppe, SET’s genius stood out even among the winning products across the board, at once “stunning, magical, unique and different.”


“Light bounces off of the surfaces

to produce an almost sculptural effect.”


Wallcoverings + surfaces proved another notable category. Finalist Mosa Murals gained attention for their bespoke ceramic tile wall designs. Here again, patterns of light and dark reign, but Mosa tiles achieve this through a slight three-dimensionality. Light bounces off of the surfaces to produce an almost sculptural effect.


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Novo Arts original wall solution, White Shag, painted wood on panel (Source: novoarts.com)

At Novo Arts, our 2015 Catalog of Innovative Concepts outlines a range of solutions for wall spaces that take advantage of the trend in light and shadow concepts. Original pieces such as White Shag (pictured above) are perfect for hospitality and residential projects alike. They can be customized to fit any wall space and create distinctly three-dimensional wall solutions with sculptural appeal.

Industry watchers will look forward to next year’s HD Awards Ceremony, to seeing the innovative designs in both projects and products, and to networking with other hospitality design professionals once more. In the meantime, Novo Arts remains committed to exploring trends and concepts in the design industry and to bringing unique artistic solutions for any space to the wider public.