Featured Project: Viacom Hollywood


Novo Arts recently completed an expansive art program for Viacom’s west coast headquarters in Hollywood. The facility, which occupies Kilroy Realty Corporation’s recently redesigned Columbia Square, spans six floors and 210,000 square feet.

The space was designed to encourage collaboration, creativity, and innovation, and is adorned with over 100 works of art that take inspiration from this design goal. Using a bold rainbow color palette and innovation as a central theme, Novo Arts designed customized works in a variety of scales and mediums to reflect Viacom’s company culture. 

This custom Ekko mural, designed by our graphic design team to emulate a chalk wall and hand painted by our team of studio artists, inspires creativity in one of the many collaborative spaces in Viacom’s new facility. 

Another example of our custom Ekko murals, in a broad-brush, painterly style.

Novo’s Ekko Mural Initiative provides custom, site specific, hand-painted murals that are applied using an environmentally-friendly, scent-free, and organic paint. Novo’s Ekko murals are a durable alternative to more common wall coverings such as print on vinyl or traditional paint murals. 

Our graphic design team provides multiple renderings for each Ekko mural, customized to each client’s and each space’s needs. The chosen final design is then projected directly on the wall for our team of trained studio artists to hand paint. 

A new Novo concept was created for this Viacom project. To create an innovative work for the wall in this open work space, our studio used repurposed egg cartons and ping pong balls to fabricate a work that makes a bold statement. 

Now a featured concept, Novo’s egg carton pieces can be customized to any combination of colors or patterns, and can be made in any size. 

Another example of Novo’s creative ways to create interest through texture and color while listening to our client’s budgetary requirements, this wall sculpture was fabricated using recycled crinkled canvas, then painted with a rainbow finish. 

Our team of graphic designers created many laser cut grill designs for the Viacom Hollywood facility, ranging from wood, to plexi, to aluminum. 

Viacom’s new facility features a wide variety of work and collaboration spaces, each with a different function. Our Novo team worked carefully with Viacom’s team to design unique artworks for each particular space. 

Photography, laser cut aluminum, painted wood, print on plexi, original paintings, and wire sculpture were also incorporated to reflect the variety and modernity of Viacom’s major brands such as MTV, Comedy Central, BET, VH1, Spike, TV Land, CMT and Logo. 

All artworks for the Viacom Hollywood facility were designed and fabricated in Novo Arts’ 8,000 square studio in Brooklyn by our team of professionally trained artists, graphic designers, and art consultants.


Viacom: Meeting of Creative Minds
This is the second art program completed by Novo Arts for Viacom. In 2015, Novo created artworks for Viacom’s Times Square office location. The custom art program, inspired by Viacom’s inventive story telling, included works in several different mediums, such as preserved plant pieces, prints on canvas, original paintings, laser cut sculptures, prints on mirrored plexi, pepsi can pieces, mirrored works, and more.

Novo Arts embraced the challenge of creating an art program that takes visitors on an experiential journey through an artscape of surrealistic and futuristic works. The creative spirit of Viacom is infused throughout, with imaginative pieces such as the Fairytale Book Installation, a dynamic 3D installation, referring to Viacom’s explorative environment.

246 Seigel St, Brooklyn, NY 11206

P. 212.674.3093 

E. marketing@novoarts.com 

W. www.novoarts.com


DDC’s New Collection

New York, NY (May 10, 2013)


Novo Arts had the distinct pleasure of curating a custom art program for ddc’s 136 Madison Avenue Showroom. The unveiling of ddc’s new collection will include curated artworks by Novo Arts’ President, Marlaina Deppe. ddc’s new collection features furnishing inspired by the 1970’s, evoking the sleek and sophisticated aesthetic of late Mid-Century modern design.

In conjunction with ddc, Novo Arts creates a visually dynamic conversation between carefully selected works of art and design. The works of art compliment each furniture display and feature both blue-chip artists, as well as, custom artworks designed and fabricated by Novo Arts Studio Program. Artworks on display will include renowned art historical figures such as, David Hockney, Bernar Venet, and John Baldessari.

The synthesis between fine art and beautifully designed and crafted furnishings takes place in the most exquisite of showroom environments, resulting in an unparalleled aesthetic experience.

About DDC:

DDC is the leading source of contemporary furniture design. ddc offers an exceptional variety of home and contract furniture, lighting and accessories, ranging in style from classic modern to the most cutting edge designs in their showrooms. Further information on the ddc showroom may be found at ddcnyc.com

About Novo Arts:

Novo Arts was established in 1975 by Marlaina Deppe to make fine art affordable and accessible to every client. The company’s intent is to communicate the value of art for any design environment, mediating the interests of the business and art communities through a variety of innovative multi-media programs. Novo Arts’ team works collaboratively to understand and link the client’s vision with customized fine art solutions. Further information on Novo Arts Studio Program may be found at novoarts.com

Media Contact – Shilan Samaei – Novo Arts Inc. – P: 1.212.674.3993 – F: 1.212.979.5381  – ss@NovoArts.com