Featured Project: Viacom Hollywood

Novo Arts recently completed an expansive art program for Viacom’s west coast headquarters in Hollywood. The facility, which occupies Kilroy Realty Corporation’s recently redesigned Columbia Square, spans six floors and 210,000 square feet.

The space was designed to encourage collaboration, creativity, and innovation, and is adorned with over 100 works of art that take inspiration from this design goal. Using a bold rainbow color palette and innovation as a central theme, Novo Arts designed customized works in a variety of scales and mediums to reflect Viacom’s company culture. 

This custom Ekko mural, designed by our graphic design team to emulate a chalk wall and hand painted by our team of studio artists, inspires creativity in one of the many collaborative spaces in Viacom’s new facility. 

Another example of our custom Ekko murals, in a broad-brush, painterly style:

Novo’s Ekko Mural Initiative provides custom, site specific, hand-painted murals that are applied using an environmentally-friendly, scent-free, and organic paint. Novo’s Ekko murals are a durable alternative to more common wall coverings such as print on vinyl or traditional paint murals. 

Our graphic design team provides multiple renderings for each Ekko mural, customized to each client’s and each space’s needs. The chosen final design is then projected directly on the wall for our team of trained studio artists to hand paint. 

A new Novo concept was created for this Viacom project. To create an innovative work for the wall in this open work space, our studio used repurposed egg cartons and ping pong balls to fabricate a work that makes a bold statement. 

Now a featured concept, Novo’s egg carton pieces can be customized to any combination of colors or patterns, and can be made in any size. 

Another example of Novo’s creative ways to create interest through texture and color while listening to our client’s budgetary requirements, this wall sculpture was fabricated using recycled crinkled canvas, then painted with a rainbow finish:

Our team of graphic designers created many laser cut grill designs for the Viacom Hollywood facility, ranging from wood, to plexi, to aluminum.

Viacom’s new facility features a wide variety of work and collaboration spaces, each with a different function. Our Novo team worked carefully with Viacom’s team to design unique artworks for each particular space. 

Photography, laser cut aluminum, painted wood, print on plexi, original paintings, and wire sculpture were also incorporated to reflect the variety and modernity of Viacom’s major brands such as MTV, Comedy Central, BET, VH1, Spike, TV Land, CMT and Logo. 

All artworks for the Viacom Hollywood facility were designed and fabricated in Novo Arts’ 8,000 square studio in Brooklyn by our team of professionally trained artists, graphic designers, and art consultants.

 


 Viacom: Meeting of Creative Minds
 
This is the second art program completed by Novo Arts for Viacom. In 2015, Novo created artworks for Viacom’s Times Square office location. The custom art program, inspired by Viacom’s inventive story telling, included works in several different mediums, such as preserved plant pieces, prints on canvas, original paintings, laser cut sculptures, prints on mirrored plexi, pepsi can pieces, mirrored works, and more.
 

Novo Arts embraced the challenge of creating an art program that takes visitors on an experiential journey through an artscape of surrealistic and futuristic works. The creative spirit of Viacom is infused throughout, with imaginative pieces such as the Fairytale Book Installation, a dynamic 3D installation, referring to Viacom’s explorative environment.

246 Seigel St, Brooklyn, NY 11206

P. 212.674.3093 

E. marketing@novoarts.com 

W. www.novoarts.com


 

Ekko Murals: A Novo Initiative

It is with great pleasure that we are able to announce our new initiative, Ekko Murals is now fully underway. Our pioneering approach represents a turning point in creating site-specific, unique wall pieces that are both environmentally friendly and visually impressive.

Novo Walls 1

In recent years, there has been a move in the design world towards using vinyl wall coverings when looking to decorate both public and private spaces. It is commonly thought that hand-painted murals are an expensive and slow process compared to the “cost-efficient” vinyl approach. However, our Ekko Mural technique seeks to change this misperception.

Novo Walls 2

Outlined below are a few of the distinct advantages of choosing Ekko Murals:

  • Environmentally Friendly

By using ecologically friendly paint and glue for photographic elements, there is no lasting effect on the environment or waste created in the production process.

  • Cost Efficient

The production costs of a vinyl wall covering include design, enlargement, material cost, printing, shipping, installation and project management that, in total, can run upwards of $30,000. With repair works that include additional printing and installation, the costs double the original investment.

By contrast, Ekko Murals only involve the design and direct execution of the work by our experienced team of artists. Significantly, repairs can be done on-site with each visit ranging from $1000-$2000 depending on the level of damage.

  • Adaptable and Unique Works

Ekko Murals are striking original works of art that can be adapted to fit any space with any site-specific obstructions and they certainly mark a significant break away from the standardized design of vinyl wall coverings.

Columbia 1

Columbia University Ekko Mural

Having recently completed a project at Columbia University where two Ekko Murals were installed by the Novo Arts studio to great success.

Columbia 2

In the coming weeks we are soon to complete a further three Ekko Murals including for Durst at One World Trade. Be sure to look out for these developments as they come.

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